OGGīuilt by the Xiph.Org Foundation as an open and free container format that was primarily designed for audio, but can multiplex multiple different streams – video, audio, and subtitles – into a single OGG file. It supports AV1, VP8, and VP9 codecs and has comparable compression and quality to MP4 while providing the added advantage of being an open format. It is widely supported by modern web browsers and is becoming increasingly popular.įrequently used as the go-to embed format (using the native HTML5 element) seen in blog posts, product display pages on eCommerce sites, and more. Royalty-free video format developed by Google, and probably the most compatible one after MP4 itself. Widely used in video editing and production, particularly when also using ProRes as a professional “visually lossless” solution. It supports multiple codecs, including MPEG-1, MPEG-2, H.264, and Apple ProRes. Video format developed by Apple and most used in Mac-based systems (as it was originally developed for Quicktime Player). Widely used for online video streaming (YouTube, Vimeo, Netflix, and more), as the universal format for social media shares, and for native video in mobile devices (both Android and iOS). MP4 (MPEG-4 Part 14):īy far the most widely used video format, supported by almost all modern web browsers, devices, and platforms.īattle-tested, has plenty of developer-friendly tooling around it with built-in community profiles/settings, and supports multiple popular codecs, including H.264 (AVC), H.265 (HEVC), AV1, and VP9. Which could you use? Well, there are several video file formats in use today, but the most popular ones include: 1. Having known the issues and challenges of HTML5 video encoding, it is important to make the right selection of video file format to make it cross-browser and cross-platform compliant. Let’s get started! The most popular web video file formats In this post, we’ll cover HTML5 video encoding in detail, the role of HTML5-compatible video players, why you should use them, and how to do it all at scale. And to do that, it's important to consider the target audience, the browsers and devices they are likely to use, and the balance between video quality and file size. One must still choose the format to deliver an optimal video streaming experience. HTML5 includes a native element that allows developers to embed and play videos directly within web pages, eliminating the need for proprietary multimedia plugins, and significantly improving the user and developer experience for video streaming.īut the element alone isn’t a silver bullet. This is why the introduction of HTML5 in 2008 was such a big deal. This approach worked but had drawbacks – compatibility issues, many security vulnerabilities, and reliance on bloated external software. When it comes to online video content, browsers have historically relied on third-party plugins (remember Adobe Flash or Microsoft Silverlight?) to stream videos.
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